Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, 5 December 2022

Black Plague Enlightened

The year is 1628. ‘Protect us from famine, war and plague, Seigneur,” cry the residents of Lyon, but their plea comes too late. The bubonic plague already crossed the Rhône River in August, terrifying the inhabitants and killing half of them.

By 1643 they are desperate, and pray to the Virgin Mary to return good health to Lyon. Miraculously, the black plague disappears from the city, never to return and the people never doubt their divine protection.

So, how did the celebration of the Virgin Mary’s eradication of the plague become the largest light festival of our modern-day century? 

Lyon Skyline during the Light Festival

It began on September 8th 1852, with the inauguration of the statue of the Virgin Mary, installed on La basilique Notre-Dame de Fourvière to thank her for banishing the plague from Lyon. Severe flooding prevented the festivities from taking place and the event was postponed to December 8th, and the Lyonnaise people showed their gratitude by lighting candles on their windowsills. As the years passed, this spontaneous jest increased in popularity to become, today, a grandiose festival of light.

During the 1980s, in conjunction with the advent of the ‘lighting plan’, the city of Lyon decided to transform the December 8th festival into la Fête des Lumières (light festival). Each year, the city’s public places would be illuminated in a different fashion, this coloured symphony of light bathing urban Lyon on the eve of the winter solstice.


My first light festival was in the year 2002. Anticipating large crowds, we opted for the train into Lyon centreville, descending into the cold night at St. Paul station in the Vieux Lyon. Restaurants lining the cobblestone streets blazed with lights, diners’ chatter and busy waiters. Tantalising aromas of frying garlic, butter and parsley mingled with the fog.

Crossing the Saône River we first glimpsed the illuminations on Fourvière Hill, where the Romans set up camp in the first century B.C. and where, atop the hill, Fourvière basilica was built between 1872 and 1884. Illuminated in alternate shades of green, blue and violet, the fortress basilica was transformed into a haunting, spectral tower.

Light Festival, Lyon

On Place des Terreaux, a group threw and swallowed fire for an enchanted audience, ‘ohs’ and ‘aahs’ echoing into the wintry darkness as flames leapt dangerously close to the performers. Then the old stones of the square melted into a cinematic screen of stars and moons. Coloured lights and shapes danced on a stage of renaissance architecture, a bloodied revolutionary soldier crept stealthily across the starry sky, and all sense of dimension was lost.

On Place Paul Chenavard, 15th century St. Nizier church was painted in stripes of dandelion yellow, orange and blue lights.

The temperature dropped, the night thickened with visitors and stall holders cried out: ‘Crepes, saucisson, vin chaud!’.

‘This moving public is at the heart of the festival,’ said the festival’s artistic director, ‘just as it is at the heart of urbanity, each person being a vector of light within the nocturnal landscape.’

At the old printing museum, high on an old stone staircase, children were mesmerised by a mediaeval play of sword–slashing and fierce shouting.

‘The very identity of Lyon is revealed in the light festival,’ said the mayor, ‘through an event that is both a popular event and a tribute to art and architecture through the use of light.


Place Bellecour, Lyon. Statue of King Louis X1V


On the stone floor of the Trinity Chapel in Lyon’s 2nd district, 2,000 white glass jars filled with water and blazing oil were distributed in wave forms to create the Equinoctial tide. French baroque music interpreted by three sopranos and an organ accompanied the lighting and extinction of the fires.

The city’s ancient weaving industry and textile production were revived through light projections onto the imposing St Jean Cathedral, invoking the weavers’ mechanisms and gestures. To complete the picture, a green laser beam linked St. Jean Cathedral to Fourvière Basilica.

Since its origin in the XIX century, December 8 has taken on an undeniably futuristic allure. But despite these magnificent illuminations, the Lyonnaise people never forget that the soul of the light festival remains within the beauty of thousands of tiny candle flames burning in unison, on windowsills.

To celebrate the December 8th Light Festival, my mediaeval novel, Blood Rose Angel is on PROMO for only 99c/p. 
 


Blood Rose Angel is the 3rd (standalone) novel in my French historical trilogy: The Bone Angel.

1348. As Bubonic Plague makes its first inroads into Europe, medicine, religion, family traditions and love intertwine in a woman’s search for identity and her battle to heal the sick in a world ruled by superstition.

Get your copy for only 99c/p HERE

Sign up for news of my new book releases and receive a FREE copy of Friends & Other Strangers, my award-winning collection of Australian short stories.

http://www.lizaperrat.com/

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Wednesday, 3 August 2016

How to Make #socialmedia #book teaser images

 
Teaser images can be one of the best marketing tools at an author’s disposal. Studies show that Facebook posts and tweets containing images result in at least 87% engagement. Compared to about 4% engagement for posts that are all text, and taking into account how simple the concept, you might wonder why more authors aren’t using them.

A common reason – “I don’t know how to make them." Read the rest of this article on how to make social media book teaser images, by Courtney J. Hall, on Words with Jam here.



Thursday, 14 July 2016

Happy #Bastille Day! #FrenchRevolution #Bookpromo Celebration

Today, 14th July, France celebrates the storming of the Bastille on 14th July, 1789, an important event in Paris during the revolution that had begun two days beforehand. Celebrations are held all over the country, and it is a public holiday.

Last night, the rural village, at the foot of the Monts du Lyonnais, in which I live, put on an impressive fireworks display. We enjoyed it, but the poor cats were growling and hid under the bed!



For my own celebration, I'm running a limited time promotion of 99c/p on my novel, Spirit of Lost Angels, part of which takes place during the French Revolution.

 Extract from Spirit of Lost Angels...


Empowered by the strength of our numbers, I felt my anguish fade for a brief moment, as we marched into the overcast morning of July 14th.
By six o’clock, our seething arms-hungry crowd had reached Les Invalides, and I was relieved when the French Guards peacefully seized the guns, pikes and sabres, and several pieces of cannon from the arsenal within the old veterans’ hospital. Nobody was hurt.
‘There is no ammunition!’ Aurore shouted, along with several others.
A la Bastille!’ people began chanting. ‘A la Bastille!’
Aurore’s eyes gleamed with that potent combination of resentment, patriotism and the desire for change, as the excited mob propelled us down the rue Saint-Antoine.
‘We want the Bastille!’
While their shouts fuelled and thrilled me, they sent bolts of terror through me too, as I moved with the crowd, like some carousel abandoned to centrifugal force, towards the old fortress.
‘Surrender the prison!’ the people shouted, gathering before the Bastille as early daggers of sunlight sheared the dirty brown underbellies of clouds.
‘Remove the cannons!’
‘Release the gunpowder!’
‘Get the Governor to withdraw the cannons!’
Two men chosen to represent the mob entered the fortress to negotiate.
By mid-afternoon, when nothing had happened and people were pawing the ground like restless horses, the crowd hacked down the drawbridge chains and streamed, unimpeded, into the undefended outer courtyard.

 

I heard shouts from the roof. The panic rose in my chest.
‘They’re going to fire on us, quick run!’ I grabbed Aurore and tried to push our way back through the crowd, away from the prison, but we were trapped, unable to move any which way.
The garrison began firing. I shut my eyes and held my breath.
I expected, any second, the hot burn of a bullet would throw me to the ground. Flambeaux blazed, fanning the shrieks of terror and pain as more and more bloodied bodies crumpled around us. Clouds of gunpowder smoke burned my eyes, almost blinding me. I clutched Aurore’s dress, whimpering like a child as we crouched and cowered in what were the most terrifying moments of my life.
As much as I had yearned for things to change––for an improvement to the commoners’ lot––never had I wished for that change to wash in on such vast rivers of human blood.
It was over quickly. Our brave French Guards massacred the garrison and the Governor of the Bastille, de Launay surrendered, his face an ivory-pale mask of terror. The crowd tore and spat at de Launay in his grey frock-coat, clubbing and kicking him to the ground.
Faint with horror, my mouth dropped open as a man stepped forward and drove his bayonet into de Launay’s stomach. He withdrew the bayonet and the Governor staggered upright, only to stumble onto the point of another weapon. 


Someone hammered at the back of his head with a lump of wood, another dragged him into the gutter. I glanced around wildly, helpless to stop the grisly attack. I grabbed Aurore’s arm again as a third man fired shots into the Governor’s smashed body, and when he finally stopped twitching, a wild-looking man flicked open his knife, strained the corpse’s head back, and began hacking at his throat. I turned from the gruesome scene, clutching my heaving belly.
I tried again to find a way through the crowd; away from the sickening butchery. It was impossible, and besides, I was certain Aurore would never agree to flee. Her eyes shining, she seemed bewitched, energised, by the bloodthirsty recklessness.
‘The Bastille, symbol of our intolerable regime, has fallen!’ the people shouted, parading the Governor’s head around on a pike.
Our revolution had received its baptism in blood, and I felt too shocked to cry; too stunned to feel anything. I did not even know what I should feel––joy, triumph, sadness? Perhaps a mixture of all of those.

If you would like a copy of Spirit of Lost Angels at this discount price, it is available at the following retailers:


e-Book at all Amazon stores, Kobo, Barnes & Noble and Smashwords.